If you work in marketing or communications, you surely have heard, are aware of and most likely are already working with different tools that help you manage and automate many of the marketing activities and tasks. If you are not using these tools, you are at a clear disadvantage. In this article I will share […]

To attract customers passively means that you do not have to go actively looking for them. They come to you. You do not have to make cold calls, attend networking events, etc. This does not mean that these customers come magically; you need to create the circumstances for them to find you and come to […]

The best way to know how a successful blogger likes to be contacted is by listening to what he explains with his own words. In this article, I will share how two successful bloggers, whom PR agencies are constantly pitching, like to be contacted. Learning how to contact other people online is important for any […]

Bill Gates One of the best ways to reach new businesses and build credibility is by appearing in traditional media. This gives your agency great exposure and helps to quickly build your reputation.  We give a lot of credibility to what mainstream media says and if, for example, the CEO of a company reads in […]

In this article, Aaron Aders, co-founder of Digital Relevance, shares their agency’s marketing and sales strategy and what is working the best to convert their agency into one of the fastest growing companies in Central Indiana, with a 3596.8% growth in 3 years. This article is based on a great interview from Trent Dyrsmid on […]

This case study is very interesting. It is about how an agency learns from which sales/marketing models are working in other industries and applies them to the agency’s business. They have done this twice.  If you are looking for ideas on how to do things differently, this article will be great for inspiration. Paul Roetzer […]

Digital Relevance is a marketing agency that generates great content for their customers and does PR campaigns with influential websites in their niche to promote this content.  This strategy gives them great visibility, brings targeted visitors to their website and earns them links. As a result, they have grown by 3596% in the last three […]

Mike Lieberman, founder and president of Square 2 Marketing shares how he helps business owners create strategic marketing plans and tactics to drive revenue by transitioning from traditional marketing to inbound marketing. This article has been written based on an interview made by Trent Dyrsmid in BrightIdeas.  The ideas reflected in this article are those […]